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Track Record

In 1997 working with 2 colleagues Andrew Johnson founded the Dataforce and IForce Groups through the acquisition of two traditional direct marketing companies. As Chief Executive he significantly restructured the warehousing company re-launching it as iForce. iForce became the UK's leading specialist e-commerce logistics provider and was sold to a US based PE house in 2001. Andrew then focused on the development of the Dataforce Group repositioning the company as the leading provider of outsourced integrated customer relationship management solutions. The business was sold to a public company producing a substantial capital gain for the founding shareholders and external investors.

Andrew Johnson was appointed as Chief Executive of this oil distribution business with a brief to shake up an operation that had failed to deliver. Following a thorough strategic review he instigated a cost cutting and depot rationalisation programme and introduced a performance orientated management culture. These steps resulted in profits climbing from £1m to £10m per annum. Radical improvements in working capital utilisation and the sale and leaseback of assets generated a further £10m of cash which cash was then used to acquire a major competitor making Charringtons the largest independent oil distributor in the UK market with annual sales of £250m.

Dan Morgan founded the SMT partnership with 2 other partners and built it into a leading strategy and performance improvement consultancy specialising in the provision of business and competitive intelligence. SMT focussed on hard-edged comparisons between client performance and those of their fiercest competitors or best-practice comparators to drive new insight and improvement opportunity. SMT's client base included 20% of the FTSE 100 companies and a number of Fortune 500 corporations. It had offices in Oxford and China. SMT was a highly profitable people business that sold in 2006 in a deal structured in excess of £7m.